I attended wanting to get a jump up to get started doing MDM & DG and it has certainly done that. Excellent!
-2013 Conference Attendee

How often do you sit at a conference for days and wish it hadn't ended. Great sessions today at #MDMDG
-2013 Conference Attendee

At #MDMDG listening to @azornes perform his annual rip through the top 15 #MDM vendor solutions. Fun (for data geeks) and
-2013 Conference Attendee

Achieve a 360-degree View with
MDM & Data Governance

Today’s health organizations need to use clinical and business data-driven intelligence. Leverage data in an effort to deliver care more efficiently, effectively and safely to improve the patient experience and outcomes.

The Affordable Care Act, and its resultant emphasis on accountable care organizations, insurance exchanges, and patient outcomes, is transforming the way healthcare is procured and delivered in the United States. Providers and payers are increasingly focused on data and analytics, both on the clinical and operational sides, as they seek to achieve stronger financial results and better patient outcomes. But the success of this transformation relies entirely on the underlying data standards, data governance and integration–there will be no success if the foundation isn’t built quickly and correctly.

This year’s MDM & DG Summit will offer data specialists in the healthcare industry a unique opportunity to hear from their peers from some of the nation’s most admired healthcare institutions: Kaiser Permanente, Sutter Health and Independence Blue Cross. Experienced executives from these organizations will address the unique challenges of accessing and integrating data effectively in a healthcare setting, with full understanding of the applicable laws and practices.

Discuss how to reach these master data goals and more with an impressive group of data specialists at the ninth annual MDM & Data Governance Summit San Francisco. You will gain practical takeaways and real world insight from healthcare industry thought leaders in addition to how data experts are tackling the master data challenges that cross all industries.

Health Care Industry Speakers

Thea Campbell
Director of Health Information; Managing Partner
Cedars-Sinai Medical Center; The Wilshire Group, LLC

Jim Denyer
Director Data Architecture &
Governance – Informatics

Independence Blue Cross

Kyle Smith
Director of Clinical Data

Sutter Health

Tara Vaishnav
Executive Director, Enterprise
Architecture, Office of the

Kaiser Permanente

Hot Sessions for the Health Care Industry

Tuesday, June 17, 2014 at 2:15 p.m. - 3:00 p.m. - Reference Data as an Enabler of Multi-Domain MDM
Kyle Smith, Director of Clinical Data Integration, Sutter Health

Healthcare providers are going through a time of radical change. The business of providing care to patients is being transformed by changes in federal and state law, creation of Accountable Care Organizations, changes in insurance programs, and the growth of Health Information Exchanges. Sutter Health, a leading healthcare organization in Northern California, has seen its business and technical leadership come together to support MDM as a mission critical, strategic initiative for its hospitals, clinics and physician offices. The focus on development of a single-instance, multi-domain MDM implementation has been accompanied by adoption of data quality metrics and dashboards. Reference Data standards have also emerged as a significant factor in bringing clarity to specific Master Data fields. This case study describes the primary success drivers behind Sutter Health’s MDM initiative, including:

  • Provisioning Reference Data standardization as a multi-domain MDM requirement
  • Establishing a productive relationship between Data Governance & the MDM initiatives
  • Using the multi-domain MDM strategy to enhance the value of data as a business asset


Wednesday, June 18, 2014 at 11:40 a.m. - 12:30 p.m. - Keynote: Advancing Patient Care and Research with MDM
Thea Campbell, Director of Health Information; Managing Partner, Cedars-Sinai Medical Center; The Wilshire Group, LLC
Lorraine Fernandes, RHIA, Global Healthcare Industry Ambassador, IBM

Since its inception in 1902, Cedars-Sinai Medical Center (CSMC) has evolved to become the largest nonprofit hospital in the western United States - one that is internationally renowned for the best patient care modern medicine has to offer.  Cedars-Sinai Medical Center is committed to providing superior outpatient, acute and sub-acute patient care, breakthrough biomedical research, graduate and undergraduate medical education and community service.  In 2013, for the 18th year in a row, Cedars-Sinai won the National Research Corporation's Consumer Choice Award (NRC) for providing the highest quality medical care in the Los Angeles region based on a survey of area households.

CSMC started their MDM journey in 2005, like many health care organizations, mastering patient/customer data in order to address data quality, data exchange, customer satisfaction, and regulatory compliance business challenges.  Over the years, CSMC has transformed business processes and technology as they embrace analytics, higher customer service, and the economic pressure facing healthcare.  Given the quick time to value and success of the patient index, their MDM solution evolved and expanded dramatically to drive improved advanced quality care, a new technical environment and research. 
Topics include:

  • Incrementally evolving Cedars’ MDM solution to support new critical business challenges while delivering quick time to value and ROI
  • Enhancing data quality and supporting research while applying governance
  • Leveraging big data to expedite regulatory compliance and improve customer service


Wednesday, June 18, 2014 at 3:45 p.m. - 4:15 p.m. - Mastering the Three Biggest MDM Challenges
Tara Vaishnav, Executive Director, Enterprise Architecture, Office of the CTO, Kaiser Permanente

Kaiser Permanente (KP) is an integrated managed care consortium based in Oakland and operating in 10+ states. KP is the largest managed care organization in the US (9+ million members, 160K+ employees, 14K+ physicians and 37 medical centers with almost $50B revenues). As a result of the Affordable Health Care Act, this non-profit integrated health system is both challenged and incented to become more business-to-consumer (B2C). As part of this ongoing strategic transformation, key technologies such as MDM and Big Data need to be harnessed to help drive the transformation. And necessarily both of these need to be managed by Data Governance to be efficient and effective. Having recently delivered on a multi-billion dollar electronic medical records initiative, KP believes that healthcare's greatest days are ahead thanks to the rapid infusion of such information technology. Our speaker will highlight certain of the master data initiatives at KP by discussing:

  • Executing an enterprise-strength MDM evaluation
  • Planning/architecting for future change -- i.e., Big Data, Cloud & Social,
  • Instantiating governance for all of the above

Wednesday, June 18, 2014 at 4:15 p.m. - 5:00 p.m. - Governing Reference Data in the Cloud
Jim Denyer, Director Data Architecture & Governance - Informatics, Independence Blue Cross

Independence Blue Cross (IBC) is the leading health insurer in southeastern Pennsylvania. Located in Philadelphia, the company (and its affiliates) serve close to seven million people nationwide-- including two million plus in the region. Whether an enterprise is very mature or immature, the end goal of a Data Governance initiative is to improve the way people treat data within the organization. In the end, it is about enabling and improving the process of data management. While enterprises are increasingly governing their business glossary and metrics, most are still struggling with how to govern reference data and code sets. Recently, IBC implemented Data Governance processes for managing reference data using a cloud-based solution. Reference data consists not only of hundreds of different code sets but also crosswalk tables used to translate external reference data values to a single dialect. At IBC, 200+ code sets are managed for impact on health policy, business rules, and cross-walk logic across medical, drug and administrative codes. Topics addressed in this session are focused on implementing a self-sustaining enterprise-wide business process to coordinate data stewards and include:

  • Integrating a cloud-based Data Governance framework with an existing enterprise metadata repository to create a complete solution for both reference & crosswalk governance
  • Synchronizing cloud-based reference data with on-premise databases for use in reporting & BI applications
  • Instantiating a business community-based governance approach via a browser-based portal to manage quality & data profiling metrics

Plan your Summit experience: view the comprehensive agenda and speaker faculty.

Harness your data to support the needs of the 21st century healthcare provider. Learn how at MDM & Data Governance Summit San Francisco.