Letter from the Conference Chair

You'd be hard pressed this year to locate a senior executive at a large, public company who hasn't stood in front of her employees, customers, or shareholders to pronounce that corporate master data is a critical asset that must be nurtured and protected.

The trending topic de jure for boardrooms is Big Data and its brethren Big Data Analytics.  Sound familiar? Clearly, MDM and Big Data are co-dependent.  The fact is, without consistent master data, an enterprise can’t discern and measure "who" is tweeting/blogging/friending about "what" product or service.

And *both* MDM and Big Data business strategies mandate a healthy dose of Data Governance to be cost effective, measurable and sustainable.

Mega trends such as Mobile, Social, Cloud and Real-Time Information are playing a key role in enhancing business value as enterprises transform themselves to meet the reality of MDM-enabled Big Data analytics.  These trends have considerably stressed the capabilities of contemporary MDM solutions.

Our 8th annual MDM & Data Governance Summit in New York City represents a comprehensive yet compact means to get your "MDM update" -- whether embarking upon your fist such initiative, fine-tuning an existing MDM program, or planning for the next phase.

I look forward to meeting with you and your team in Manhattan this October as we mutually update our MDM and Data Governance credentials at the world's largest gathering of IT professionals dedicated to these two vital business initiatives.

Aaron Zornes Aaron Zornes
Chief Research Officer
The MDM Institute