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Hyatt Regency San Francisco



5 Embarcadero Center,
San Francisco, California, USA 94111

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Thursday, June 3, 2010

4:20 PM - 5:05 PM
Track: Master Data Management, Sponsored by Cognizant Technology Solutions View Track

CASE STUDY: MDM STRATEGY & ROADMAP IN FAST MOVING, HIGHLY REGULATED INDUSTRIES

John Zacharakis, Data Manager, ACTELION PHARMACEUTICAL

Actelion is a Swiss pharmaceutical company with operations in 32 countries, and $2B revenues with US operations headquartered in the Bay area.  The firm started on its MDM path in 2008 with the development of a custom solution for Prescriber profile data.  As Actelion's market expanded and the complexity of the industry's regulatory landscape grew, it became apparent that a comprehensive MDM strategy had to be defined and implemented.  In 18 months, Actelion has already made significant progress in implementing MDM subjects, party relationships, and hierarchies for compliance-driven applications such as Risk Mitigation and Aggregate Spend Management.  Concurrently, MDM has also been integrated with existing decision support systems as the company ramps up its investments in DataFlux MDM solutions.  This session will cover topics such as:

  • Setting business objectives for an MDM initiative via program that demonstrates measurable results
  • Determining a starting point by establishing what data to master first and why
  • Leveraging insight into practical data stewardship and governance models
EXPERT WITNESS CASE STUDY:Actelion and MDM
Actelion is a Swiss company with operations in 32 countries, and about $2 Billion annual revenue. Its current products are specialized in cardiopulmonary circulatory illnesses.
Actelion started on its MDM path in 2008 with the development of a custom solution for Prescriber profile data. As Actelion's market expands and the complexity of the industry's regulatory landscape grows, it became apparent that a comprehensive MDM strategy had to be defined and implemented. In this session, you will learn about Actelion's MDM strategy and roadmap for the next few years, including details about MDM subjects, Relationships, Hierarchies, compliance-driven applications such as Risk Mitigation and Aggregate Spend Management, as well as integration with our decision support systems. 

 

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