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3:00 - 3:45 Erik O'NeillStephanie Hazlewood


TUTORIAL: Graph-Based MDM – Business Drivers & Technology Best Practices


Erik O'Neill
Senior Offering Manager, MDM & Entity Analytics, IBM

Stephanie Hazlewood
STSM, Information Governance & Entity Analytics, Hybrid Cloud, IBM


Session Description

Business Users have become the key influencers in Master Data Management purchase decisions and are increasingly demanding self-service access to master data for analytical purposes. For example, a very basic use case is to understand how many leads in a purchased lead list are not yet known customers in the MDM system using matching algorithms without any IT involvement. Another use case is the ability to explore entity relationships within master data entities and across master data and transactional data entities at a much broader and deeper scale. To address this need, “graph databases” and “graph visualization” techniques are added to the MDM solution stack. Graph databases offer advantages for the more demanding entity relationship use cases over the relational / columnar persistency options used in traditional MDM solutions.

Attendees will learn about:

• Understanding the major use cases for Graph based MDM with a focus on business users’ self-service needs

• Determining the key benefits of graph databases and graph visualization

• Leveraging graph databases to address next-gen entity relationship management use cases for MDM


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