Thursday, July 13, 2017


2:00 p.m. - 2:45 p.m.

BEST PRACTICES: As Real As It Gets: Giving Business Units More Control with MDM

Jeffrey Cox Michael Hiskey

Jeffrey Cox
Lead Technical Architect, Chipotle Mexican Grill

Michael Hiskey
Chief Marketing Officer, Semarchy

Track Sponsored by:


2:45 p.m. - 3:15 p.m.

BEST PRACTICES: Operational MDM to Enable Data-Center-to-Cloud Migration & Business Transformation

Ricardo Rangel Solomon Williams

Ricardo Rangel
Sr. Director Data Architecture, Hertz Global

Solomon Williams
Practice Manager, Master Data Management, DataSource Consulting

Hertz is the largest U.S. car rental company by sales with international locations in 150 countries serviced by its >30,000 employees. As a 100 year old company (founded in Chicago in 1918), Hertz understands that it can no longer grow, innovate and put new products into market in timely fashion unless it undergoes “business transformation” at a global scale. One of the major challenges is to keep the business executing while undergoing such “digital transformation”,…

3:45 p.m. - 4:15 p.m.

CASE STUDY: Optimizing MDM to Drive CRM

Eric Thiessen

Eric Thiessen
VP Information Management, Selective Insurance Company of America

4:15 p.m. - 4:45 p.m.

BEST PRACTICES: Product Evaluation Criteria & Field Reports for ‘Top 15’ RDM

Aaron Zornes

Aaron Zornes
Chief Research Officer, The MDM Institute

Friday, July 14, 2017


10:00 a.m. - 10:45 a.m.

CASE STUDY: Applying Graph DB to Enterprise MDM

Chris Goodacre Brant Boehmann

Chris Goodacre
Media Software Development Manager, Scripps Networks Interactive

Brant Boehmann
Technical Lead, Scripps Networks Interactive

Scripps Networks Interactive is a leading developer of engaging lifestyle content in the home, food and travel categories for television, the internet and emerging platforms. Their U.S. lifestyle portfolio comprises popular television and internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million consumers each month, and HGTV was among the top 10 cable networks in 2016. Managing the asset and instance-level metadata for Scripps' historical media portfolio is critical to their business. It affects everything from broadcast availability to viewing behavior to the ability to syndicate content to non-linear and international broadcast partners. In this session, the speakers will discuss:

• Applying graph technology to federate relevant metadata across multiple digital asset management systems into a cohesive multi-media library • Leveraging the advantages of graph DB over traditional relational databases • Facilitating modeling via graph technology of complex, multi-dimensional relationships between multiple domains (shows, seasons, episodes, formats & versions)

10:45 a.m. - 11:30 a.m.

EXPERTS PANEL: The Future of MDM & Data Governance

Bill Miller Matthew Dahlman Aaron Zornes Prash Chandramohan

Bill Miller
Senior Director, MDM Strategy & Architecture, Oracle

Matthew Dahlman
VP Customer Success, Semarchy

Aaron Zornes
Chief Research Officer, The MDM Institute

Prash Chandramohan
Principal Product Marketing Manager, Informatica

11:30 a.m. - 12:15 p.m.

CASE STUDY: Applying MDM to Convert Data Center to Cloud

Preston Gregg Dave Wilkinson

Preston Gregg
General Manager, N.A., The Entity Group

Dave Wilkinson
EVP Research & Development, The Entity Group

12:15 p.m. - 1:00 p.m.

BEST PRACTICES: MSFT MDS – Everything You Always Wanted to Know – But Were Afraid to Ask

Brandon Stasiewicz

Brandon Stasiewicz
Health Savings Account Administration, Senior IT Database Administrator, HSA Bank, a division of Webster Bank

Let’s face it. Microsoft technologies are fundamental to a lot of corporate IT efforts—including MDM, RDM and Data Governance. Keeping up with Microsoft can be a challenge due to rate of change regarding Cloud, SQL Server 2016 and more. Over the past 10 years, we have seen major MDM bundled features during the rollouts of SQL Server 2010, 2012 and most recently 2016. This session will provide insights into the MSFT technology stack from the leading consultancy in MDM implementations wherein senior project leaders will share their experiences in understanding what is to be realistically expected from deploying MSFT Master Data Services (MDS) from a “real world” perspective. Using a series of recent case studies, these experienced practitioners will share best practices in discussing these topics and more: • Determining cost of ownership whether MSFT MDS can accommodate specific data model complexity, matching accuracy & capacity/throughput requirements

• Leveraging current & upcoming MSFT MDS capabilities such as Business Glossary, “Entity Sync” (for operational MDM), federation & Azure Data Catalog integration ... or whether to use MDM capabilities built into the MSFT AX Dynamics applications (Product Data Management (PDM) / Product Information Management (PIM), Chart of Accounts, Number Sequences, etc.)

• Identifying key MSFT & 3rd party software to optimize MSFT MDS deployments – DQS, Melissa Data, MS Office, Profisee, SharePoint, SSIS, et al