Thursday, July 13, 2017


2:00 p.m. - 2:45 p.m.

BEST PRACTICES: Maximizing MDM Value in Today’s World via Cloud & Big Data Analytics

William Albright

William Albright
Executive Director, Head of Data Architecture & Enterprise IT Shared Services, Farmers Insurance

2:45 p.m. - 3:15 p.m.

BEST PRACTICES: Operational MDM to Enable Data-Center-to-Cloud Migration & Business Transformation

Solomon Williams

Ricardo Rangel
Sr. Director Data Architecture, Hertz Corporation

Solomon Williams
Practice Manager, Master Data Management, DataSource Consulting

Hertz is the largest U.S. car rental company by sales with international locations in 150 countries serviced by its >30,000 employees. As a 100 year old company (founded in Chicago in 1918), Hertz understands that it can no longer grow, innovate and put new products into market in timely fashion unless it undergoes “business transformation” at a global scale. One of the major challenges is to keep the business executing while undergoing such “digital transformation”,…

3:45 p.m. - 4:15 p.m.

CASE STUDY: Optimizing MDM to Drive CRM

Eric Thiessen

Eric Thiessen
VP Information Management, Selective Insurance Company of America

Selective Insurance Group. is a regional insurance holding company (2,000+ employees) that provides property and casualty insurance products and insurance services to US customers as well as administering flood insurance policies for the National Flood Insurance Program. Selective markets its insurance products insurance through independent insurance agents in 22 states in the Eastern and Midwestern regions of the United States and has annual revenues of approximately $500M2.3B. Recently, the company’s IT management embarked on an…

4:15 p.m. - 4:45 p.m.

BEST PRACTICES: Product Evaluation Criteria & Field Reports for ‘Top 15’ RDM

Aaron Zornes

Aaron Zornes
Chief Research Officer, The MDM Institute

Friday, July 14, 2017


8:30 a.m. - 9:15 a.m.

CASE STUDY: Applying Graph DB to Enterprise MDM

Scripps Networks Interactive is a leading developer of engaging lifestyle content in the home, food and travel categories for television, the internet and emerging platforms. Their U.S. lifestyle portfolio comprises popular television and internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million consumers each month, and HGTV was among the top 10 cable networks in 2016. Managing the asset and instance-level metadata for Scripps' historical media portfolio is critical to their business. It affects everything from broadcast availability to viewing behavior to the ability to syndicate content to non-linear and international broadcast partners. In this session, the speakers will discuss: · Applying graph technology to federate relevant metadata across multiple digital asset management systems into a cohesive multi-media library · Leveraging the advantages of graph DB over traditional relational databases · Facilitating modeling via graph technology of complex, multi-dimensional relationships between multiple domains (shows, seasons, episodes, formats & versions)

9:15 a.m. - 10:00 a.m.

CASE STUDY:Leveraging Next-Gen PIM Business & Technology Trends

Andrew Ousterhout

Andrew Ousterhout
Senior Product Manager, Persistent Systems

Clearly, the Internet continues to drive dramatic changes in how businesses market, sell, and deliver value – both B2B and B2C. Managing product data in today’s fast moving hybrid environments can be a challenge due to multiple business use cases. This is line with MDM of product data helping enterprises meet requirements for supply chain optimization, as well as providing a platform to enable longer-term business growth strategies. Moreover, history has proven that MDM success,…

10:00 a.m. - 10:45 a.m.

CASE STUDY: Applying MDM to Convert Data Center to Cloud

Preston Gregg

Preston Gregg
General Manager, N.A., The Entity Group

10:45 a.m. - 11:30 a.m.

BEST PRACTICES: MSFT MDS – Everything You Always Wanted to Know – But Were Afraid to Ask

Ira Whiteside

Ira Whiteside
Senior Manager Data Governance/MDM COE, Cognizant

Abhijit Roy
Director, Projects, AIM- EDM, Cognizant

Let’s face it. Microsoft technologies are fundamental to a lot of corporate IT efforts—including MDM, RDM and Data Governance. Keeping up with Microsoft can be a challenge due to rate of change regarding Cloud, SQL Server 2016 and more. Over the past 10 years, we have seen major MDM bundled features during the rollouts of SQL Server 2010, 2012 and most recently 2016. This session will provide insights into the MSFT technology stack from the leading consultancy in MDM implementations wherein senior project leaders will share their experiences in understanding what is to be realistically expected from deploying MSFT Master Data Services (MDS) from a “real world” perspective. Using a series of recent case studies, these experienced practitioners will share best practices in discussing these topics and more: • Determining cost of ownership whether MSFT MDS can accommodate specific data model complexity, matching accuracy & capacity/throughput requirements

• Leveraging current & upcoming MSFT MDS capabilities such as Business Glossary, “Entity Sync” (for operational MDM), federation & Azure Data Catalog integration ... or whether to use MDM capabilities built into the MSFT AX Dynamics applications (Product Data Management (PDM) / Product Information Management (PIM), Chart of Accounts, Number Sequences, etc.)

• Identifying key MSFT & 3rd party software to optimize MSFT MDS deployments – DQS, Melissa Data, MS Office, Profisee, SharePoint, SSIS, et al