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2:00 - 2:45 Dipen ShahDavid Cuellar


CASE STUDY: Governing Digital Assets via PRODUCT Master for Financial Services


Dipen Shah
Director of Financial Systems, NetSpend

David Cuellar
MDM Solution Architect, NetSpend


Session Description

NetSpend is a leading provider of reloadable prepaid cards and related financial services in the United States and serves the estimated 68 million underbanked consumers who do not have a traditional bank account or who rely on alternative financial services. Since 1999, NetSpend products have helped over 10 million customers through a nationwide network of 70,000+ distribution outlets, 130,000+ reload locations and online/mobile presence. The upshot is that NetSpend must clear and settle millions of transactions (totaling hundreds of millions of dollars in debit volume) and reconcile those transactions to the penny on daily basis.

While many organizations start with a single domain, e.g., CUSTOMER/PARTY or PRODUCT/SUPPLIER, ultimately the goal is to have multi domain. A common challenge is representing PRODUCT master data in financial services context. This session will provide overview of a key use case for implementing “bill of materials” within the financial services domain as a fusion of product management, partner management and more importantly, digital asset management (DAM).

In this session, attendees will learn:

• Understanding the use case for implementing PRODUCT management where Reference Data Management’s hierarchy capability is key

• Governing digital assets as part of multi-domain MDM “self-service” ecosystem

• Leveraging “dynamic entity rendering” to enable PRODUCT master on-boarding


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