All Sessions | Multi-Domain MDM (CDI/PIM/RDM)


2:45 - 3:15 Ricardo RangelSolomon Williams


BEST PRACTICES: Operational MDM to Enable Data-Center-to-Cloud Migration & Business Transformation


Ricardo Rangel
Sr. Director Data Architecture, Hertz Global

Solomon Williams
Practice Manager, Master Data Management, DataSource Consulting


Session Description

Hertz is the largest U.S. car rental company by sales with international locations in 150 countries serviced by its >30,000 employees. As a 100 year old company (founded in Chicago in 1918), Hertz understands that it can no longer grow, innovate and put new products into market in timely fashion unless it undergoes “business transformation” at a global scale. One of the major challenges is to keep the business executing while undergoing such “digital transformation”, i.e., “changing the tires while the car is moving 75 MPH”. Recently, Hertz’s board funded a major business strategy to transform all the legacy back-end systems ultimately to 21st century style SaaS/Cloud applications— e.g., restoration, fleet management, finance systems, and all the customer-to-cash processes. Clearly it would not be possible to make an extreme makeover and simply flip the switch. Therefore, the near-term IT objective includes creation of a foundational “Data Program” encompassing MDM and Data Governance to insure that ultimately all the new Cloud apps can talk to each other using both the same reference data and the same master data – while avoiding point-to-point integration and instead leveraging iPaaS (Integration Platform as a Service) or ESB (enterprise service bus) in real-time.
Additionally, the business culture at Hertz is driven by a very thin layer of IT management wherein the business relies heavily upon vendor partners (Amazon, Microsoft Azure teams, MuleSoft, Orchestra Networks, etc.) to execute the vision of data-driven analytics and cloud economics. With the MDM capability desired (reference and master data), Hertz started with an aggressive set of domains – reference data across multiple point of business (location, vehicle, COA, B2B accounts) across a 2 year deployment plan. Enterprise reference data and LOCATION master are both envisioned to be in production by summer 2017.

This session will show best practices in architecting a 21st century “Data Program” (seen as a once-in-a-lifetime/career opportunity) by discussing such topics as:

1. Architecting & staging a hybrid architecture to evolve from 100% data center to hybrid ... & then to pure Cloud

2. Executing a talent recruiting strategy to get passionate, committed senior IT professionals to focus on “art of the possibility”

3. Kickstarting governance processes via a “Business Language” program to bridge across both international & functional borders


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