All Sessions | Multi-Domain MDM (CDI/PIM/RDM)


2:00 - 2:45 Jeffrey CoxMichael Hiskey


BEST PRACTICES: As Real As It Gets: Giving Business Units More Control with MDM


Jeffrey Cox
Lead Technical Architect, Chipotle Mexican Grill

Michael Hiskey
Chief Marketing Officer, Semarchy


Session Description

Chipotle Mexican Grill, one of the fastest growing restaurant chains, is mastering everything from the freshest menu ingredients of any national chain to the tax, regulatory, and management specifics for each of their over 2,250 stores.

By leveraging the Semarchy MDM platform, business units are empowered to be more proactive, with systems that can react faster. All without the need to translate specific business domain knowledge into “IT speak” before updates are made.

The Chipotle MDM team leadership will discuss lessons learned in accuracy, timeliness, ownership and accountability, and ultimately customer experience. Including:

• Empowering business units with more control of business processes through the use of MDM

• Reducing IT involvement in enterprise services deployment to enable systems to react faster

• Bridging the gap between business domain knowledge & “IT speak” without translation


 All Sessions