KEYNOTE: From Product-Centric to Customer-Centric: CHUBB Insurance’s Master Data Fueled Journey to a Total Customer Relationship
AVP, Data Management, Chubb Insurance
Director of Product Marketing, Informatica Inc.
Chubb Insurance recently made a foundational investment in its data strategy in order to shift from a Product-Centric to Customer-Centric organization. Their goals were to efficiently retain customers and boost loyalty while also increasing cross-sell and up-sell policies across product lines to existing customers. They realized that they needed a technology partner when they discovered that their customer information was scattered amongst multiple applications. The highly skilled sales team at Chubb Insurance was spending countless hours manually pulling together fragmented customer, policy, and product information scattered globally across dozens of applications with no real insight into the customer.
In this session, Pradeep Mohapatra, Head of Data Management, will share Chubb’s journey and how Informatica Master Data Management helped them transition from a Product-Centric to Customer-Centric organization. You will learn how Informatica's Total Customer Relationship solution empowered Chubb's customer-facing teams with instant access to the 360 degree view across three lines-of-business, regions, and functions. Chubb will also share keys to success and lessons learned so that you can learn from their story and get started on your own customer centric strategy.