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12:00 - 12:45 Scott TaylorCathy PettinellaFrank Guastafeste Jr.


KEYNOTE: Building the Data-Inspired Enterprise: Why Master Data is the Foundation for Your Company’s Growth


Scott Taylor
Market Development & Innovation, Dun & Bradstreet

Cathy Pettinella
Senior Director, Operations, Neopost

Frank Guastafeste Jr.
Associate Director Customer Data Governance, John J Wiley & Sons


Session Description

Master data, the common business data about your products and services, the customers you sell to and the suppliers you buy from, is quite simply the most important data your company has.  Its successful management is vital for growing your business and mitigating risk.  So why is it so hard to explain the value of MDM to your C-level leadership?  Fear not! In this Industry Innovation luncheon session, we’ll explore how the convergence of market megatrends will result in the non-negotiable need to fully enable your MDM program.  Topics include:

  • Uncovering Master Data value across your enterprise & linking it to your company’s core strategic initiatives
  • Evaluating your Master Data maturity level in light of market megatrends
  • Gaining & keeping executive support via proven “best practice” approaches for mastering customer & vendor data



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