All Sessions | Master Data Management: PIM & RDM


2:45 - 3:15 Eric KeeneySteve Wehrell


CASE STUDY: Improving Time-To-Market For A New Product Introduction Process Leveraging Collaborative MDM


Eric Keeney
IT Director, Menu Management, Panera Bread

Steve Wehrell
Project Manager, Café Data Systems (CDS), Panera Bread


Session Description

Panera Bread Company (Panera) is a food service provider. Panera is a national bakery-cafe concept with approximately 1,970 Company-owned and franchise-operated bakery-cafe locations in over 45 states, the District of Columbia, and Ontario, Canada. The Company operates through three segments: Company Bakery-Cafe Operations, Franchise Operations, and Fresh Dough and Other Product Operations. The Company's menu groups are daily baked goods, including a range of freshly baked bagels, breads, muffins, scones, rolls, and sweet goods, made-to-order sandwiches on freshly baked breads, soups, freshly prepared and hand-tossed salads, pasta dishes, and roasted coffees and cafe beverages, such as hot or cold espresso and cappuccino drinks and smoothies. The Company offers Panera Catering, a catering service that provides breakfast assortments, sandwiches, salads, soups, pasta dishes, drinks, and bakery items.

This session will cover Panera’s journey through their implementation of Orchestra Networks EBX5 and the Product domain covering these topics:

•             Establishing the business case and garnering project justification

•             Change management lessons learned that changed our strategy

•             The reality of business managed data and enabling collaboration


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