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1:15 - 1:45 John FieldsTroy Mahr


CASE STUDY: Where’s the Value? At the Intersection (Integration) of Systems of Record, Engagement & MDM Applications


John Fields
Director, Global Customer Information, Rockwell Automation

Troy Mahr
Manager, Business Intelligence COE Architecture, Rockwell Automation


Session Description

Companies are finding that the value derived from “systems of record” and “engagement” (and even “insight”) are significantly improved through the effective integration and tight coupling with MDM applications.  While MDM technologies have been in use for years, they have recently become more popular due to the pace of change in systems of engagement, such as CRM applications, and the increasing importance of having accurate and consistent master data throughout business-critical systems.  To highlight these trends, in this session Rockwell will review:

  • Architecting to leverage the benefits of integrating “systems of record” with “systems of engagement” & MDM applications (“systems of insight”)
  • Leveraging Profisee’s MAESTRO to support customer account & contact synchronization between ERP, CRM & marketing applications
  • Positioning MDM to support future use cases with Rockwell’s application integration layer


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