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1:45 - 2:15 Michael Ott

 

CASE STUDY: Pros and Cons of MDM in the Cloud

 

Michael Ott
Senior Vice President, Innovative Systems, Inc.

 

Session Description

More and more enterprises are realizing that the Cloud is an excellent option for MDM.  Cloud tools are accessible everywhere and to everyone, and are extremely flexible.  This enables enterprises to gain the benefits of MDM without making significant investments in infrastructure.  In many cases, the benefits outweigh the risks.  Enterprises should consider their unique needs and determine whether a cloud solution is a good fit for them.

This case study will discuss how a large financial institution evaluated the pros and cons of Cloud-based MDM prior to deciding that it was an effective choice for them.  You’ll also learn how they were able to create a consolidated, single view of their customers to improve various initiatives across the organization, including product offering strategies, targeted marketing, and customer analytics.

Topics include:

  • Implementing cloud MDM rapidly & painlessly
  • Resolving personally identifiable information (PII) issues across divisions/departments
  • Extending core MDM to enable specific business applications and use cases

 

 


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