For Love of Content and the Cloud: A Digital PIM Journey to Grow B2B Commerce
Digital Marketing Manager, Truck-Lite
In this session, Edwin Ludwig, who leads digital marketing for Truck-Lite, a Koch Industries company, will share insights on their digital PIM transformation to enable ecommerce growth in the replacement parts business for trucks and commercial vehicles. Early on this journey, they realized they needed a new strategy to compete on content to produce the rich and consistent experiences that their B2B customers were demanding. The leadership buy-in that drove the selection of a PIM solution did not stop with the implementation, it is also driving future aspirations for leveraging the cloud to enable a Content Data Network that pushes the boundaries for ongoing content for commerce enrichment.