All Sessions | Master Data Management (CDI/PIM/RDM)

 

3:45 - 4:15 Woodson Savage

 

CASE STUDY: Managing & Sharing Customer Data Across 20 Brands

 

Woodson Savage
Sr. Director of Enterprise Data Strategy, Cox Automotive

 

Session Description

Cox Automotive is transforming the way the world buys, sells and owns cars.  With more than 20 brands coming together under the Cox Automotive corporate banner – including AutoTrader.com, Manheim, Kelley Blue Book, the company connects its automotive dealer customers to the most powerful solutions in the automotive ecosystem.  It is no small feat to partner with 40,000 auto dealers and touch 67 percent of all car buyers in the U.S., with many of the most recognized brands in the industry.  Cox Automotive’s dealer customer information is a key data asset that helps to drive company growth and improve customer satisfaction while also maintaining customer loyalty, intimately understanding dealer customer and its needs is competitive advantage for Cox Automotive

Find out how Cox Automotive is using a commercial MDM solution to empower the sales and marketing teams with a next-generation 360° customer view to fuel its CRM, order management, revenue and billing systems.   Topics to be discussed include:

  • Overcoming barriers to seeing a total customer relationship view across all acquired companies
  • Applying a strategic customer-centric approach to managing & sharing customer information
  • Championing the projected business benefits while systemizing lessons learned from this experience

 


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