CASE STUDY: Journey to Customer Relationship Mastery
Data Strategy Leader, Salesforce
End users ask for Customer MDM solutions to have a holistic understanding of their customers, however with many implementations, business value of accessing this 360 view is delayed.
Cloud-based data services, integrated into the application platforms (HMS's offering for Pharma, data.com offering of Salesforce) allow companies to realize many of the benefits of traditional MDM solutions faster, while providing a stronger foundation for enterprise-wide MDM solutions.
This session will discuss how to enable organizations to get to an improved degree of customer understanding, and how "controlled redundancy" and in-platform services can yield greater user experience and engagement in business applications. We will also provide a framework of iteratively reaching better managed customer data across faster project cycles.