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10:00 - 10:45 Jay Franklin


CASE STUDY: Business-Oriented Approach to Information Governance and MDM


Jay Franklin
Senior Director - Global MDM & Enterprise Information Governance, VMware


Session Description

While the contemporary “group think” about information governance is that it should be business-driven to be successful, the reality of executing in such a manner is greatly challenging.  Clearly, the objective is to build a community of executives at multiple levels along with the right sponsorship, communication programs and involvement.  How to get “teeth” and engender a very business-oriented approach to such governance requires buy in from senior executives all the way down.  Getting that support also requires ensuring your community of stakeholders and IT partners has skin in the game and is accountable. 

Along with this accountability, the ability to execute against an Information Governance and MDM vision requires a clear agreement on scope.  Mixed understanding about what should be governed or even what is considered master data will cause clashes within the organization that will become barriers to a successful implementation of the vision.  To address this issue, governance policies must explicitly define master data, reference data and transactional/operational data, data quality standards and common business definitions for metadata and rationalize how enterprise data will be consumed across BI, Analytics and operational systems. 

This session will highlight how an effective Information Governance program can effectively drive the MDM and Governance vision, even when enterprise architecture functions may still be nascent.   This is a practical discussion about how to get the job done including the leveraging of an enterprise ERP migration (Oracle to SAP) via MDM migration of BI and related operational systems.  Essential components to success, such as the following, will be discussed:

  • Defining key governance roles beyond the EIM team – business & IT stakeholders & partners
  • Provisioning playbooks to drive/enable the scope of governance plus creating a policy-driven approach

Using Collibra as a core business tool for data governance, BI & analytics



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