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Crowne Plaza Times Square Hotel



1605 Broadway
New York, NY 10019

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Monday, October 4, 2010

12:30 PM - 1:30 PM

INDUSTRY INNOVATION SESSION (LUNCH) 3: DATA-AS-A-SERVICE – A COMPLETE REVOLUTION IN DATA, SPONSORED BY D&B

Tom Carlock, Leader, Data-as-a-Service and 3rd Party Partnerships Strategy, D&B

 

Software-as-a-Service and the Web have changed how we all interact with applications. But what about the data that fuels them? Without it, they’re not useful, but incorporating and managing the right customer, prospect and external data can be a real challenge.

 

Now, SaaS meets DaaS – Data-as-a-Service. By making critical information always available, automatically updated and refreshed, DaaS promises to make data quality issues a thing of the past.

 

Tom Carlock, data management expert, hands-on MDM practitioner and now Data Strategy Product Leader at D&B, will share how DaaS is revolutionizing the world of MDM, data governance and data quality. He’ll demonstrate how easy it is it is to now embed both structured and unstructured data into popular applications including but not limited to MDM -- any application that depends on business information.

 

Join him for practical advice and a hands-on DaaS demonstration that illustrates how MDM solutions can:

 

  • Automate refreshes and stay current even as information changes constantly
  • Address data quality issues at the source
  • Easily integrate external information sources and manage challenging content like contacts

 

Data-as-a-Service (DaaS) is changing how businesses access and use information. See what it’s all about, and join the DaaS revolution today.

 

Learn more at www.dnb.com/360

 

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