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Crowne Plaza Times Square Hotel



1605 Broadway
New York, NY 10019

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Tuesday, October 5, 2010

12:55 PM - 1:40 PM
Track: PIM TRACK SPONSORED BY WIPRO View Track

CASE STUDY: MDM AS A TEAM SPORT: USING SAP MDM

Mukunda Krishnaswamy, Chief Technology Officer, AMERICAN STANDARD AMERICAS

American Standard America is a leading North American manufacturer of bath and kitchen products. Solid MDM strategy provides for efficient exchange of information with retail customers, improved accuracy and consistency of master data, streamlined print and web publications, as well as the foundation for enterprise SOA and future ERP initiatives. In this session, American Standard will share first hand account lessons learn from its MDM solution implementation:

  • Leveraging an SAP MDM product repository and enterprise portal to establish a framework for product data management
  • Enabling product data enrichment, governance, business process improvement and publication
  • Deploying a solution architecture

 

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