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Crowne Plaza Times Square Hotel



1605 Broadway
New York, NY 10019

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Tuesday, October 5, 2010

9:45 AM - 10:30 AM
Track: PIM TRACK SPONSORED BY WIPRO View Track

CASE STUDY: APPLYING PIM TO ENABLE RETAILERS TO BECOME MULTICHANNEL MERCHANTS

Charles Hunsinger, EVP of IT & CIO, MUSICIAN
Greg Wong, CEO, HEILER SOFTWARE CORPORATION

Currently, retail is one of the fastest adopting groups in the MDM for product data space, as leading retailers are all undergoing a transformation from brick and mortar stores to multi-channel merchants.  Their focus is on all possible channels; ecommerce, mobile phones, in-store kiosks, print, point-of-sale, and third party marketplaces like Amazon and eBay.  This transformation can prove to be quite difficult due to the organizational and technological barriers that exist, however, this presentation will do a deep dive into how new systems and workflows can ease the transition and help retailers increase not only revenue, but also profit margin by leveraging the same product information across different channels.  This session will focus on the following:

  • The Information Management Challenge of Retailers
  • Best practices in Product Information Management of Retailers
  • A Case Study on how Musician’s Friend is Transforming its Business by Leveraging a PIM system

 

 

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