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Crowne Plaza Times Square Hotel



1605 Broadway
New York, NY 10019

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Monday, October 4, 2010

5:05 PM - 5:50 PM
Track: PIM TRACK SPONSORED BY WIPRO View Track

CASE STUDY: SELLING MDM INTO GENERAL MOTORS – DEFINING THE BUSINESS CASE & LESSONS LEARNED

Stephen C. Sigg, eBusiness Manager, GENERAL MOTORS

 

You might think that trying to sell MDM into a large corporation during an economic downtown would be futile, especially when organizations are just trying to keep their companies afloat.  On the contrary, this current economic downturn is an excellent opportunity for companies to look inward to improve efficiencies and increase revenue.  MDM can correct broken business processes within a company to increase sales and profits.  This session will outline not only three failed attempts to sell MDM internally at General Motors, but what will also share lessons learned during those attempts that ultimately led to a successful sale and project.  Topics to be discussed include:

·       Overcoming the challenges of building a business case

·       Rationalizing analytical/reporting & operational/PIM requirements for a common MDM solution

·       Selling MDM internally to a very large diversified business

 

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