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Crowne Plaza Times Square Hotel



1605 Broadway
New York, NY 10019

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Monday, October 4, 2010

4:15 PM - 5:00 PM
Track: DATA GOVERNANCE TRACK SPONSORED BY KALIDO View Track

CASE STUDY: GLOBAL DATA GOVERNANCE: A ROAD MAP TO SUCCESS

Alan White, Chief Architect, Global MDM, THE NIELSEN COMPANY

 

Data is an important asset to many companies and leveraging that data properly can result in operational and IT cost savings as well as  drive business growth.  Furthermore,  managing strategic data assets is foundational to a service-oriented  architecture (SOA), which in turn facilitates business process management.  These statements make MDM an enticing proposition for many executives but to  achieve these results, a proper data governance strategy must be in place. When  considering MDM, a proper data governance discipline should consider the business  drivers, project scope, roles and people filling each role, policies and  procedures, data quality, integratability, social norms, and the operating  model.  MDM is more than a single product  or process, rather, it is an ecosystem of products, processes, people, and  information.  When executed properly, an  MDM initiative can provide both savings and revenue opportunities and fewer  quality escapes.  This session will  provide insights and best practices gained from a global MDM initiative at The  Nielsen Company by discussing:

 

     
  • Leveraging the duopoly of master  data & reference data
  • Proactively defining the operating  model up front as a key prerequisite
  • Defining data stewardship activities  as repeatable processes to govern data

 

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