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Crowne Plaza Times Square Hotel



1605 Broadway
New York, NY 10019

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Monday, October 4, 2010

2:50 PM - 3:35 PM
Track: PIM TRACK SPONSORED BY WIPRO View Track

CASE STUDY: MAKING INFORMATION MANAGEMENT THE FOUNDATION OF THE FUTURE

John Gideon, Senior Director for Data Management, RENT-A-CENTER
William McKnight, MCKNIGHT CONSULTING GROUP

Rent-a-Center (RAC) is a $3 billion  dollar, 3,000 store leader in the rent-to-own business .  On the verge of replacing several key legacy  systems and adding CRM to the environment, RAC recognized the need for clean  and consistent information throughout the new enterprise and responded with a  master data management initiative.   Ultimately selecting Tibco Collaborative Information Management (CIM)  and architecting it into the environment, this case study presentation will  discuss master data management, the expected benefits and RAC’s journey to-date  with CIM. 

First learn about master data  management from the consulting strategist and project manager to the RAC  implementation, William McKnight.  Then learn from the project’s Senior  Director, John Gideon, how RAC is using CIM for Customer Data Integration, Product Information Management and Store Information Management. 

The project’s business governance is key to  success and will be discussed.  With  information as a recognized key asset, RAC is laying a foundation of high quality,  deduplicated, consistent customer data and robust multi-department workflows  for the other subject areas using CIM to enable the next phase of business  growth.

 

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