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Crowne Plaza Times Square Hotel



1605 Broadway
New York, NY 10019

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Monday, October 4, 2010

2:00 PM - 2:45 PM
Track: CDI TRACK SPONSORED BY COGNIZANT View Track

TRACK KEYNOTE: DEFINITIVE WAYS TO MASTER YOUR DATA AND IMPROVE ROI: AN INTRODUCTION TO MDM-IN-A-BOX 2.0

Sriraj Rajaram, EDM Practice Lead – Americas, COGNIZANT TECHNOLOGY SOLUTIONS
Dileep Srinivasan, Vice President – CRM, Social CRM, Digital Marketing & MDM, COGNIZANT TECHNOLOGY SOLUTIONS

Master data initiatives can be highly effective, but first have to overcome perceptions of being complex, expensive and with lengthy ROI gestation periods. Two years since MDM-in-a-Box revolutionized master data for the financial services industry, Cognizant has developed MDM-in-a-Box 2.0, an enhanced version with a number of accelerated solutions meeting specific use case requirements, delivering quicker business-value for various industries. 

This session will cover MDM-in-a-Box solutions for the following industries amongst others

  • New solutions focused on various segments of the financial services industry
  •  Solutions for healthcare payers and HIE’s
  • Solutions for retail and consumer goods industries

 

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