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Crowne Plaza Times Square Hotel

1605 Broadway
New York, NY 10019

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Monday, October 4, 2010

11:30 AM - 12:15 AM


Ford Goodman, VP, North America MDM, ORACLE
Matt Lawrence, Senior Director of Global IT Business Applications, WIND RIVER SYSTEMS


The MDM market is growing at breakneck speed, through recessionary times. Analysts predict multiple hub deployments for just about any business of scale. Acquisitive and de-centralized companies in a variety of industries have lead the adoption pack – because they have had to. But there is an “inconvenient truth” lurking. Why is MDM such a lonely acronym for the true believer when making a business case? Have MDM’s value propositions been previously promised, and perhaps previously purchased, by your business? Given the inevitability of MDM investments in your organizations, examine the inconvenient truths of MDM value propositions in order to develop confidence and hard facts around your business cases.

“Join Oracle and Wind River Systems in this informative session to learn how Oracle delivers on all the MDM promises.“


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