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Crowne Plaza Times Square Hotel



1605 Broadway
New York, NY 10019

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Monday, October 4, 2010

9:00 AM - 9:45 AM

PLATINUM KEYNOTE: MDM IN 2010-2011: SMARTER, EASIER, ADAPTIVE

Nachiket Desai, VP, Enterprise Architecture & BI, 1-800-FLOWERS.COM

More than a decade's experience providing  scalable and flexible MDM solutions to global customers provides the foundation  for IBM's MDM vision for the next decade: Smarter, Easier, Adaptive. IBM is  crossing a new threshold in its ability to master data. This presentation  addresses how customers can use master data in more intelligent ways, how MDM  projects get deployed faster and how customers can adapt their MDM solutions to  meet the varying needs of the people who use it to deliver trusted, accurate  and timely information to the right decision makers.

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