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Crowne Plaza Times Square Hotel



1605 Broadway
New York, NY 10019

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Monday, October 4, 2010

8:00 AM - 9:00 AM

WELCOME AND CONFERENCE CHAIR KEYNOTE: MDM 2.0: THE CONVERGENCE OF MDM & DATA GOVERNANCE

Moderator: Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE

Enterprise-level master Data Governance that spans the entire master data lifecycle (creation, promotion, archiving, ...) is extremely difficult to execute for both organizational and technical issues. Yet increasingly this is being mandated as a core deliverable of most large-scale MDM projects. Through 2010-11, both major systems integrators and boutique consultancies will focus on productizing their Data Governance frameworks / methodologies while MDM software providers struggle to link upstream Data Governance processes with downstream MDM hubs. By 2011-12, all mega vendor MDM solutions will evolve from "passive aggressive Data Governance" mode to "active Data Governance" wherein they provide the capabilities to capture business rules which in turn are propagated into an MDM hub.

This keynote will focus on a set of strategic planning assumptions facing IT organizations during 2010-11 and beyond by highlighting strategies for:

  • Kickstarting "master Data Governance" as a prerequisite to phase 1
  • Partnering with service providers to get to the next level of Data Governance maturity
  • Planning for the next generation of MDM & Data Governance capabilities to provide “total” party view  -- semantic databases, deep web search, etc.

 


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