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Crowne Plaza Times Square Hotel



1605 Broadway
New York, NY 10019

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Sunday, October 3, 2010

Click on any of the track details below to view a detailed explanation
1:00 PM - 3:00 PM
Track: Pre-Conference Group A View Track Smart Data Governance Workshop
Steven B. Adler, CIPP, Director, IBM DATA GOVERNANCE SOLUTIONS
1:00 PM - 3:00 PM
Track: Pre-Conference Group A View Track Simplifying Data Governance to Support MDM
Martha Dember, Consulting Manager—Data Governance, EMC CONSULTING
1:00 PM - 3:00 PM
Track: Pre-Conference Group A View Track MDM Boot Camp
Ed Allburn, President, CEO, DATADELTA
Moderator: Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
3:30 PM - 5:30 PM
Track: Pre-Conference Group B View Track MDM Architectures - Scaling & Performance Scoping Workshop
Adam White, MDM & Data Governance Specialist, GLOBAL DATA COMPETENCY
3:30 PM - 5:30 PM
Track: Pre-Conference Group B View Track Tactical vs Strategic Governance Workshop
Kelle O'Neal, Founder & CEO, FIRST SAN FRANCISCO PARTNERS
3:30 PM - 5:30 PM
Track: Pre-Conference Group B View Track The Wipro MDM Leadership Council
Workshop Leader: Rajesh Shewale, MDM Program Manager, WIPRO TECHNOLOGIES

Monday, October 4, 2010

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8:00 AM - 9:00 AM
Welcome and Conference Chair Keynote: MDM 2.0: The Convergence of MDM & Data Governance
Moderator: Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
9:00 AM - 9:45 AM
Platinum Keynote: MDM in 2010-2011: Smarter, Easier, Adaptive
Nachiket Desai, VP, Enterprise Architecture & BI, 1-800-FLOWERS.COM
10:45 AM - 11:30 AM
11:30 AM - 12:15 AM
Platinum Keynote: MDM: An Inconvenient Truth
Ford Goodman, VP, North America MDM, ORACLE
Matt Lawrence, Senior Director of Global IT Business Applications, WIND RIVER SYSTEMS
12:30 PM - 1:30 PM
Industry Innovation Session (Lunch) 3: Data-as-a-Service – A Complete Revolution in Data, Sponsored by D&B
Tom Carlock, Leader, Data-as-a-Service and 3rd Party Partnerships Strategy, D&B
12:30 PM - 1:30 PM
Industry Innovation Session (Lunch) 1:CASE STUDY: Match/Merge Meets Data Stewardship for Complex MDM Use Case Sponsored by Information Builders
Vincent Lam, Product Marketing Director, INFORMATION BUILDERS
Vijay Madduru, iWay Project Manager, MT. SINAI
12:30 PM - 01:30 PM
Industry InnovationSession (Lunch) 2: BEST PRACTICES: MDM-- The Cornerstone of Data Governance, Sponsored by Informatica
Mike Destein, Solution Marketing Director, Master Data Management, INFORMATICA
1:30 PM - 2:30 PM
2:00 PM - 2:45 PM
Track: CDI TRACK SPONSORED BY COGNIZANT View Track TRACK KEYNOTE: Definitive Ways to Master Your Data and Improve ROI: An Introduction to MDM-in-a-Box 2.0
Sriraj Rajaram, EDM Practice Lead – Americas, COGNIZANT TECHNOLOGY SOLUTIONS
Dileep Srinivasan, Vice President – CRM, Social CRM, Digital Marketing & MDM, COGNIZANT TECHNOLOGY SOLUTIONS
2:00 PM - 2:45 PM
Track: PIM TRACK SPONSORED BY WIPRO View Track TRACK KEYNOTE: Implementing Multi-Entity MDM Using SAP MDM & Business Objects Data Services
Workshop Leader: Rajesh Shewale, MDM Program Manager, WIPRO TECHNOLOGIES
Joe Young, Sr. Manager, Enterprise Infomation Management Systems, LEXMARK INTERNATIONAL
2:00 PM - 2:45 PM
Track: DATA GOVERNANCE TRACK SPONSORED BY KALIDO View Track TRACK KEYNOTE: Targeting the Root Cause of Bad Data Using Data Governance
Winston Chen, VP, Strategy and Business Development, KALIDO
Gary Schneider, Data Governance Leader, GE CORPORATE TREASURY - DMO
2:50 PM - 3:35 PM
Track: CDI TRACK SPONSORED BY COGNIZANT View Track CASE STUDY: Incremental ‘Grass Roots’ Data Governance as an Alternative to Top-Down Directives
Andrew Pilch, MDM Architect, Master Data Specialists, THE PILCH GROUP
2:50 PM - 3:35 PM
Track: PIM TRACK SPONSORED BY WIPRO View Track CASE STUDY: Making Information Management the Foundation of the Future
John Gideon, Senior Director for Data Management, RENT-A-CENTER
William McKnight, MCKNIGHT CONSULTING GROUP
2:50 PM - 3:35 PM
4:15 PM - 5:00 PM
Track: CDI TRACK SPONSORED BY COGNIZANT View Track BEST PRACTICES: What Makes MDM Implementations Successful
Robert Rich, VP, Business Development, INFOTRELLIS
4:15 PM - 5:00 PM
Track: PIM TRACK SPONSORED BY WIPRO View Track EXPERT TPANEL: Best Practices in MDM for PIM
Abhishak Beniwal, Senior Director, Information Systems, DAYMON WORLDWIDE GLOBAL SOLUTIONS
Mukunda Krishnaswamy, Chief Technology Officer, AMERICAN STANDARD AMERICAS
4:15 PM - 5:00 PM
Track: DATA GOVERNANCE TRACK SPONSORED BY KALIDO View Track CASE STUDY: Global Data Governance: A Road Map to Success
Alan White, Chief Architect, Global MDM, THE NIELSEN COMPANY
5:05 PM - 5:50 PM
Track: CDI TRACK SPONSORED BY COGNIZANT View Track CASE STUDY: Organizational Readiness for MDM Evaluation
Syam Chodagiri, LEVI STRAUSS
5:05 PM - 5:50 PM
Track: PIM TRACK SPONSORED BY WIPRO View Track CASE STUDY: Selling MDM into General Motors – Defining the Business Case & Lessons Learned
Stephen C. Sigg, eBusiness Manager, GENERAL MOTORS
5:05 PM - 5:50 PM
Track: DATA GOVERNANCE TRACK SPONSORED BY KALIDO View Track EXPERT TESTIMONY: MDM & Data Governance for Financial Services
Sravan Kasarla, Chief Information Architect - Practice Leader, MASSMUTUAL FINANCIAL GROUP
Sandeep Manchanda, Head of Information & Technology Management, General Insurance, ZURICH FINANCIAL SERVICES
John Rossi, Enterprise Architect, THE HANOVER INSURANCE GROUP

Tuesday, October 5, 2010

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8:30 AM - 9:30 AM
Chairman’s Second Day Session: Product Evaluation Criteria & Field Reports for Top 10 MDM Solutions
Moderator: Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
9:45 AM - 10:30 AM
Track: CDI TRACK SPONSORED BY COGNIZANT View Track EXPERT TESTIMONY: Introducing Self-Service MDM for Information Workers
Denise Draper, Product Unit Manager, DQ, EIM & MDM, MICROSOFT
9:45 AM - 10:30 AM
Track: PIM TRACK SPONSORED BY WIPRO View Track CASE STUDY: Applying PIM to Enable Retailers To Become Multichannel Merchants
Charles Hunsinger, EVP of IT & CIO, MUSICIAN
Greg Wong, CEO, HEILER SOFTWARE CORPORATION
9:45 AM - 10:30 AM
Track: DATA GOVERNANCE TRACK SPONSORED BY KALIDO View Track CASE STUDY: MDM 101: How to Successfully Achieve Hard Benefits
John Collins, CIO, DIGI-KEY CORPORATION
Inderjeet Singh, VP & General Manager of Emerging Technologies, TIBCO SOFTWARE
10:30 AM - 11:15 AM
11:15 AM - 12:00 PM
Track: CDI TRACK SPONSORED BY COGNIZANT View Track CASE STUDY: Making the MDM Business Case
Frank Barresi, AVP, Information Delivery Group, MASSMUTUAL INSURANCE
Sravan Kasarla, Chief Information Architect - Practice Leader, MASSMUTUAL FINANCIAL GROUP
John Segretta, AVP, Business Information Managemen, MASSMUTUAL INSURANCE
11:15 AM - 12:00 PM
Track: PIM TRACK SPONSORED BY WIPRO View Track CHAIRMAN’S SESSION: Avoiding the SI Money Pit
Moderator: Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
11:15 AM - 12:00 PM
Track: DATA GOVERNANCE TRACK SPONSORED BY KALIDO View Track EXPERT TESTIMONY: Best Practices in Data Driven Data Governance
Joseph DosSantos, Financial Services Master Data Management Practice Lead, EMC CONSULTING
12:05 PM - 12:50 PM
12:05 PM - 12:50 PM
Track: PIM TRACK SPONSORED BY WIPRO View Track EXPERT TESTIMONY: The Next Generation of MDM Technology
Anton Bar, DIGITAL TROWEL
Denise Draper, Product Unit Manager, DQ, EIM & MDM, MICROSOFT
John Miller, ACCENTURE
12:05 PM - 12:50 PM
Track: DATA GOVERNANCE TRACK SPONSORED BY KALIDO View Track EXPERT TESTIMONY: To Be Announced
12:55 PM - 1:40 PM
Track: CDI TRACK SPONSORED BY COGNIZANT View Track EXPERT TESTIMONY: Best Practices in MDM for CDI
12:55 PM - 1:40 PM
Track: PIM TRACK SPONSORED BY WIPRO View Track CASE STUDY: MDM as a Team Sport: Using SAP MDM
Mukunda Krishnaswamy, Chief Technology Officer, AMERICAN STANDARD AMERICAS
12:55 PM - 1:40 PM
Track: DATA GOVERNANCE TRACK SPONSORED BY KALIDO View Track EXPERT TESTIMONY: Best Practices in Data Governance
Nancy Northrup, VP, Data Governance Quality and Process, CITIGROUP
John Yelle, Vice President, Data Services, DEPOSITORY TRUST & CLEARING CORPORATION