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Monday, October 5, 2015

11:00 a.m. - 11:45 a.m.

KEYNOTE: JOURNEY TOWARDS PROACTIVE MDM – CLEANING THE RIVERS, NOT THE LAKES

Darren Peirce, CTO, MAGNITUDE SOFTWARE
Wayne Garzancich, Director Global Industry Initiatives, DAYMON WORLD WIDE

Significant amounts of technology, approaches, time and resources have been invested by organizations in trying to clean and fix bad data that has infected the business environment. However, most of these efforts have focused on alleviating the symptoms rather than the cause.  In this keynote, the speakers will outline the case for building a proactive MDM solution.  Specific insights will be shared from Daymon WW, the global leader in consumables retailing, who have put a “proactive MDM” solution at the center of their initiative to drive strategic revenue growth by monetizing their data assets. 

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