Share |

Monday, October 5, 2015

11:45 a.m. - 12:45 p.m.

INDUSTRY INNOVATION SESSION: HYPER CLIENT CENTRICITY – ADVANCED ENTITY RESOLUTION TO ENABLE “SEGMENT OF ONE”

Dennis Rossi, Master Data Management Competency Lead, KNOWLEDGENT

Sponsored by:
Knowledgent

The business trend of leveraging MDM-enabled applications with Big Data platforms is changing the way organizations are thinking about client centricity.  Traditional approaches to segmentation are not enough to attract and retain customers who are increasingly expecting a personalized 1:1 experience from product and services organizations.  Clearly, the convergence of MDM, Big Data and Data Governance are driving this shift towards the “Segment of One”.  Just as MDM and Governance has evolved over the years, so have the value propositions and business drivers behind its applications. 

As data management professionals working with or researching MDM, we've all undoubtedly been exposed to themes such as "Customer Centricity", "Know Your Customer", "Customer 360", etc.  This session will highlight how recent practical applications of these concepts are causing a shift in the way organizations across various industries are interacting with their clients.

In this lunchtime Industry Innovation Session, attendees will learn about such timely topics as:

  • Leveraging the success of market-leading enterprises that are embracing “Segment of One”
  • Understanding how MDM & Data Governance are evolving to enable timely access to quality data to deliver the right consistent message across channels
  • Enabling new levels of just-in-time customer engagement via MDM & Big Data to drive new levels of customer acquisition, engagement & loyalty

 

  •  

>> Submit a question to this session's speakers

>> Return to Agenda