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Monday, October 5, 2015

3:45 p.m. - 4:15 p.m.
Track: Master Data Management: CDI - Sponsored by Informatica View Track

CASE STUDY: APPLYING CLOUD MDM TO DRIVE INTEGRATION, EXECUTION & ANALYTICS

Rob Saker, Chief Data Officer, CROSSMARK

As a $1B+ sales and marketing services company, CROSSMARK works with hundreds of retailers and consumer goods manufacturers to better market and sell their products. Cloud-based capabilities such as Salesforce and the Force.com offer companies a powerful platform with the promise of easier integration with partners, but still require a robust set of master data capabilities to enable integration across partners.  In this session learn how CROSSMARK built master data solutions with Salesforce and Dell Boomi MDM that are driving better integration, more precise execution and enabling a next generation of analytic capabilities.  The recognize that the adoption of cloud-based MDM would result in a prohibitively complex set of point-to-point integrations across their firewalls, due to the absence of a centralized integration point Topics to be discussed include:

  • Rationalizing the infrastructure cost implications & benefits of implementing a production Cloud-based MDM solution
  • Applying iPaaS (integration platform as a service) services to provide Cloud & on-premises data management
  • Leveraging a multi-tenant architecture to enable enterprise scalability & elasticity

 

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