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Monday, October 5, 2015

3:15 p.m. - 3:45 p.m.
Track: Master Data Management: CDI - Sponsored by Informatica View Track


Justin Washburn, Practice Director, Informatica MDM & DQ, EVERGE GROUP

A major US pharmaceutical firm markets itself as a research-driven corporation that follows the science to make innovations via its 13,000 employees. It also employs more than 1,100 researchers, scientists and postdocs and covers a wide range of scientific activity— from molecular biology to protein chemistry to bioinformatics and physiology.  While many pharmaceutical companies have already implemented physician masters to support their salesforce, MDM is also critical for analyzing the complex pharma supply chain as the manufacturing side of this life sciences enterprise is vital to the success of the business.  Analytics can help with questions such as “Who are my largest trading partners?” and “Which uncontracted customers should I target?”  This session will discuss an MDM implementation where master data was extracted from pharmaceutical distributor files and related to distributors, trading partners, health care organizations and health care providers in internal contracting systems and IMS HCOS.  Topics to be discussed include:

  • Identifying the critical path steps taken to acquire, classify, match & steward master data for better reporting
  • Partnering with key stakeholders to leverage key data sources such as IMS Healthcare Organization Services (HCOS) data
  • Structuring DQ & governance processes to include business agility yet manage discipline


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