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Monday, October 5, 2015

3:15 p.m. - 3:45 p.m.
Track: Master Data Management: PIM & RDM - Sponsored by Semarchy View Track

CASE STUDY: HOW MODERN DATA MANAGEMENT DELIVERS AGILITY AND TIME TO VALUE IN LIFE SCIENCES

Ramon Chen, VP Marketing, RELTIO
Vivian Wu, Senior Manager of Enterprise Data Operations, ABBVIE

A top 20 global pharmaceutical firm addressed major business challenges using a new breed of enterprise data management applications. Using an incremental approach, they were able to deliver relevant insights while creating reliable data that could be shared company wide. This modern data management approach supports master data, transaction, social and third-party data delivered through mobile and desktop business applications that improve the productivity of frontline business users every day.

This session covers:

  • Understanding how a cloud-based modern data management platform was selected & how it co-exists with existing systems/applications
  • Continuously improving data quality while seamlessly segmenting & analyzing information
  • Planning to start small & expand to limitless possibilities company-wide 

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