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Tuesday, October 6, 2015

11:15 a.m. - 12:00 p.m.

KEYNOTE: SELLING MDM INTO AN ORGANIZATION VIA STORIES & DATA

Nik Green, Director of Business Intelligence & Data Management, DELHAIZE AMERICA
Jennifer Benfield, Manager of Master Data Management, DELHAIZE AMERICA
Ritika Gunnar, Vice President, Information Integration and Governance, IBM

Delhaize America is the parent company of Food Lion and Hannaford Brothers, two major supermarket retailers along the U.S. east coast.  This is the journey of how Delhaize America applied an Enterprise Data Quality Assessment along with anecdotal information to sell the idea of doing a data transformation built around MDM.  This session will cover how Delhaize America utilized an Enterprise Data Quality Assessment methodology, and combined that information with narratives from around the organization to build a compelling story of how MDM needed to be a strategic imperative for the organization.  This will provide insight into how Delhaize America went from an idea for MDM right up to the current execution of the data transformation in which they are in now.  Topics to be discussed include:

  • Socializing MDM value to gain consensus across heads of strategy, consumer insights,  customer engagement & IT
  • Shifting the enterprise from product-centricity to customer-centricity via combinatorial analytical & operational MDM capabilities
  • Utilizing granular MDM-enabled customer-centric analytics & insights to allow customers to lead the business into next generation retailing

 

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