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Thursday, July 23, 2015

10:50 a.m. - 11:40 a.m.

ANALYST KEYNOTE SESSION 2- THE 'DATA TRUST TRINITY' IS YOUR KEY TO A DATA-DRIVEN ORGANIZATION

Michele Goetz, Principal Analyst, FORRESTER RESEARCH

Organizations strive to be data driven, with the expectation that it will drive better customer experience, grow the business, and provide them strategic advantage.  Yet 86% of business decision makers are still leaving data out of planning processes.  Instead, they are relying on their personal knowledge and information they obtain from colleagues, partners, and customers.  Becoming a data-driven organization means data professionals need to shift from thinking that data is the primary or only information source and consider how data is trusted in context of all information sources.  This is the basis of the “Data Trust Trinity”.  In this session, MDM industry blogger and Forrester Research Analyst Michele Goetz will provide insights into:

  • Defining the “Data Trust Trinity” & how it determines your Data Governance principles & objectives
  • Constructing a Data Governance program that makes data trustworthy & indispensable

Rethinking Data Governance & Data Management architecture to transition toward Smart Data

 

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