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Thursday, July 23, 2015

12:30 p.m. - 1:30 p.m.

INDUSTRY INNOVATION LUNCH: DRIVING RETURNS ON FRANCHISES, ONE CHARACTER AND TITLE AT A TIME – THE WALT DISNEY STORY

Subhankar Chakraborty, Associate Director, Enterprise Data Management, COGNIZANT TECHNOLOGY SOLUTIONS
Cindy Yamane, Sr. Manager, Enterprise Data, THE WALT DISNEY COMPANY

Sponsored by:
Cognizant

 

 

Creating and managing great franchises is at the heart of the Walt Disney business model. These franchises key off a large library of Characters and Titles – which is also Disney’s Intellectual Property (IP). 

This session will focus on Disney’s Franchise focused MDM and DG journey as well as how Disney and others in the media industry are using well managed Master Data to create hyper-personalized media recommendations for their consumers.

 

 

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