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Thursday, July 23, 2015

2:00 p.m. - 2:45 p.m.
Track: Master Data Management (CDI/PIM/RDM) - Sponsored by Pitney Bowes View Track

BEST PRACTICES: MANAGING CUSTOMER INFORMATION IN THE DIGITAL ERA WITH NEXT-GENERATION MDM

Andrew Chumney, CTO, SHATTER GAP CONSULTING
Navin Sharma, Global Portfolio Director for Data Management Solutions, PITNEY BOWES SOFTWARE

With customer knowledge dispersed across systems of record, insights and interactions, organizations need the business agility to quickly identify and capture opportunities faster than their rivals. This means deploying next-generation MDM capabilities that model customer information in ways that enable the business to evolve and deliver customer intelligence with every new and relevant piece of data and insight available, both inside and outside the organization. Along with insights gained from deploying such a solution at a leading US$8B Global Information Services Provider, next generation MDM topics to be discussed include:

  • Understanding the evolving enterprise architectures for next-generation MDM
  • Determining how IT organizations can iteratively deliver tangible business value in weeks rather than months or years
  • Managing customer information with the agility needed to support change at the speed of business 

 

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