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Thursday, July 23, 2015

12:30 p.m. - 1:30 p.m.

INDUSTRY INNOVATION LUNCH: PLANNING FOR EXTRAORDINARY MDM BUSINESS RESULTS

Michael Ott, Senior Vice President, INNOVATIVE SYSTEMS, INC.

How to Verify Ahead of Time that You Can Achieve High Data Quality and Dramatically Reduce Time, Cost,and Risk for MDM Implementations

Advanced use of customer information is an imperative today and relies on extremely accurate MDM data. Many organizations have tried to achieve this, but have significantly overrun their time and cost budgets -- and still did not achieve the required quality levels -- when implementing data warehouses and CRM and MDM systems. Business users are now demanding faster ROI and reduced risk associated with MDM implementations. So it is critical to show the MDM business sponsors ahead of the investment in the project that the organization can have a production-ready MDM platform containing high-quality data from 100% of the sources within a very short timeframe.

Attendees will learn how to:

  • Reduce the time, cost, and resources required for the implementation
  • Verify the level of effort that will be required
  • Know that the data quality delivered in the production rollout will meet business needs
  • Validate user expectations through a proof-of-concept
  • Reduce overall MDM project risk

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