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Thursday, July 23, 2015

4:15 p.m. - 4:45 p.m.
Track: Data Governance View Track

BEST PRACTICES: SYSTEMS OF ENGAGEMENT AND INTEGRATED INSIGHTS

Mehmet Orun, Data Strategy Leader, SALESFORCE

For most enterprises, it is critical to leverage investments in how CRM, MDM, and BI solutions should provide economic and functional synergy rather than an ever-increasing set of data integration challenges.  Beyond technology advances, fundamental application system implementation paradigms and architectures are rapidly changing.  Many IT architectures suffer from redundancies with the end result of higher TCO combined with reduced information sharing that further degrades enterprise agility.  A decade ago, MDM hubs provided out-of-the-box capability to define and implement match and merge functionality, for organizations to maintain their “golden record”, where MDM hubs could be a source of data and data services for business intelligence and transactional applications.  Pre-integrated applications around a common Account or Product, combined with cloud-based data and data quality services offer the latest architectural evolution for organizations to manage their master data and better manage their customer relationships and gain understanding of their product use and impact. This session will cover latest industry-tested 360° solutions by discussing:
• A Recipe to Build a Customer 360 Business Analytics Solution in Weeks
• Understanding Cloud-based data management services & why you should consider them
• Enabling organizations to tap into their Tribal Knowledge to transform Data Stewardship

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