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Tuesday, October 7, 2014

12:00 p.m. - 12:45 p.m.
Track: Master Data Management PIM & RDM View Track

CASE STUDY RDM IN LARGE ENTERPRISE—TRAVEL-RELATED PUBLIC AND PRIVATE REFERENCE DATA

Roger Kelly, Principal Data Architect, SABRE
Janine Stevens, Senior Enterprise Data Architect, SABRE

Sabre Inc. is a privately held travel technology company, encompassing four business units: Sabre Airlines Solutions, Sabre Travel Network, Sabre Hospitality Solutions and Travelocity. Sabre provides software to travel agencies, corporations, travelers, airlines, hotels, rental car, rail, cruise and tour operator companies. Divisions within each of these groups also service the business or corporate travel market. Sabre grew out of American Airlines and was spun off with an IPO in 2000 and currently employs approximately 10,000 people in 60 countries.  In addition to managing the business processes and reporting across the four divisions, the IT group has been tasked to provide an agile architecture to accommodate M&A opportunities in the hospitality industry.  Clearly, one of the biggest opportunities for leverage of corporate information assets is travel-related public and private reference data. Critical to the launch of such a program is to answer the key question “Why after all this time do we need RDM?” This session will provide insights and best practices concerning the establishment of an enterprise RDM program in a large global enterprise by discussing topics such as:

  • Establishing the business value of an enterprise RDM program (“Hello, Houston … we have a problem”)
  • Overcoming the cultural and territorial obstacles by selling change as a compelling argument for RDM (“Shift Happens”)
  • Futureproofing the enterprise RDM program solution, outcome and direction (“What we didn't think about”)

 

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