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Monday, October 6, 2014

4:15 p.m. - 5:00 p.m.
Track: Master Data Management: CDI View Track


Moderator: Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
Panelist: Michael Delgado, Director, Information Management, CITRIX
Panelist: Keith Knabb, Enterprise Data Architect, CARGILL INC.
Mehmet Orun, Data Strategy Leader, SALESFORCE
Panelist: Will Wittkopf, Vice President, CRM Strategy and Analytics, OPTUM

The ability to deliver a single, trusted, shareable view of customer is universally seen as a key business strategy for commercial and public sector enterprises. While historically, many organizations and vendors originally focused on derivatives of CRM, ERP or other vertical industry solutions as their system of record, industry-leading enterprises have since moved on to multi-domain MDM, reference data management, Big Data/Social MDM and other key augmentations to that original concept. This panel will focus on answers to such questions as:

  • Establishing the seeds to grow customer data integration—e.g., compliance and risk management; cost optimization and efficiency; cross-sell, up-sell and retention
  • Determining the pace to embrace multi-domain MDM, Big Data, Cloud MDM and Social MDM
  • Rationalizing an "MDM of CUSTOMER hub" architecture with the reality of multiple ERP, CRM and other MDM hubs


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