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Monday, October 6, 2014

3:45 p.m. - 4:15 p.m.
Track: Master Data Management PIM & RDM View Track

CASE STUDY: APPLYING MDM TO DELIVER 360-DEGREE CUSTOMER CARE SERVICES

Sergio Carbone, Chief Information Technology Officer, VREE HEALTH

Vree Health (a wholly owned subsidiary of Merck & Co.) is a healthcare services provider focused on improving health through better connections. The company fills gaps in care for health providers and patients by leveraging technology-enabled services to engage patients and their families with individualized health support and also coordinate care across providers and extended care teams. With an underlying goal to aggregate and effectively utilize disparate data sources to provide actionable patient and provider insights, clearly MDM is a key capability that could be leveraged. This session will highlight how healthcare organizations can better serve their customer while increasing their competitive capability in applying MDM to healthcare:

  • Planning for data and process integration among data warehouse, ERP and MDM to provide advanced reporting and analysis of KPI metrics
  • Leveraging pre-packaged industry data models to overcome challenges associated with fragmented systems by integrating and enriching all activity across all applications at the patient and event levels
  • Accelerating time to value by leveraging off-the-shelf capabilities to unify and enhance all master data, while transforming that data into metrics to improve performance

 

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