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Monday, October 6, 2014

1:15 p.m. - 2:00 p.m.
Track: Master Data Management: CDI View Track

TRACK KEYNOTE: BEST PRACTICES—CREATING A 360-DEGREE CUSTOMER VIEW FROM M&AS

Rachel Hua, MDM Solution Architect, COX AUTOMOTIVE/AUTOTRADER.COM
Jaideep Siswawala, Sr. Manager Master Data Management, AUTOTRADER.COM

Cox Automotive, the parent company of multiple well-known brands including Manheim, AutoTrader.com, Kelly Blue Book, and a host of software businesses, successfully established an operational MDM to integrate dealers, OEMs and advertisement agencies to increase revenue through cross-sell/upsell, and to improve customer services and retention through meaningful 360-degree customer view. In this session, attendees will learn best practices including:

  • Architecting a real-time operational MDM spanning multiple acquired companies to sanitize and integrate customer data
  • Achieving a 360 degree customer view to drive deep understanding of a customer across multiple companies and further monetize customer information as true corporate asset
  • Mitigating risk throughout the implementation journey using relevant examples of what worked and what didn’t with business stakeholders 

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