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Monday, October 6, 2014

3:15 p.m. - 3:45 p.m.
Track: Data Governance View Track

BEST PRACTICES: LEVERAGING METADATA GOVERNANCE TO DRIVE BETTER BUSINESS DECISIONS

Lydia J. E. Reid, Metadata & Reference Data Manager, AMERICAN FAMILY INSURANCE

Based in Madison, WI, American Family Insurance (a.k.a. AmFam) offers auto insurance, homeowners insurance, life insurance, business insurance and farm/ranch insurance in 19 states. American Family insurance is the nationís third-largest mutual property/casualty insurance company and ranks 373rd on the Fortune 500 list. To expand its reach to consumers who prefer to conduct business using the internet or call centers, American Family acquired Homesite Group, and direct property insurance company, and helped create Assure Start, a startup direct small business insurance distributor, in 2013. These companies join The General, a direct auto insurance company American Family acquired in 2012. Today, one or more companies of American Family Insurance Group operate in 46 states. Coordinating and governing the metadata across such a large enterprise is vital to drive better business decisions.

There are only a limited number of case studies where companies have an entire unit focused on metadata. In this session, Lydia Reid will discuss how AmFam carved out a separate managerial role to handle metadata to reflect the importance of metadata to the Software Development Life Cycle (SDLC). This recently established program reflects the unique importance of metadata to the overall success of an Enterprise Data Management program. The speakers will discuss an approach to setting up the metadata unit within the business to work with IT to promote the following topics:

  • Quantifying the business benefits and value of metadata
  • Leveraging the role of metadata tools and data stewards in governing metadata
  • Establishing best practices in creating a business glossary (common business vocabulary) and metamodel

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