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Monday, October 6, 2014

2:05 p.m. - 2:50 p.m.
Track: Master Data Management PIM & RDM View Track

BEST PRACTICES: BUSINESS CENTRIC APPROACH TO ENABLING CUSTOMER MDM WITH CLOUD BASED SERVICES

Alan Dray, Sr. Solution Architect, SALESFORCE.COM

While MDM Hubs provide out of the box capability to define and implement match, merge, and record reconciliation functionality, many implementations delay realization of the business value in end user applications due to development dependencies. Cloud-based data services offer faster time to value of matching, data enrichment and data integration services, while allowing necessary MDM capability to be developed over time.

  • Total cost of ownership framework for Master Data Management
  • Business value vs. IT capability view of MDM
  • CRM platform as the system of engagement: empowering users through cloud-based data services
  • An iterative framework for achieving customer mastery
  • Trapping into tribal knowledge to transform data stewardship

 

 

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