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Tuesday, October 7, 2014

10:40 a.m. - 11:25 a.m.

ANALYST KEYNOTE: DATA GOVERNANCE DISRUPTS STATUS QUO FOR MDM

Michele Goetz, Principal Analyst, FORRESTER RESEARCH

The increasing role of business stakeholders and business data stewards is having a disruptive effect on MDM, both for operations and management as well as MDM tooling.  MDM is having to quickly adapt not only to business standards for data, but also to enable business data stewards to position MDM as a strategic tool for business outcomes—and even enabling the program itself. Clearly, innovation in collaboration, data citizenship, analytics and workbench environments are emerging as vital next-generation Data Governance capabilities that will disrupt the status quo for MDM. This plenary keynote will cover:

  • Determining the drivers that make Data Governance business-effective for MDM
  • Leveraging the innovative approaches and best practices for next-generation Data Governance
  • Identifying and incorporating the key capabilities being added to MDM technology which take advantage of these innovations

 

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