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I attended wanting to get a jump up to get started doing MDM & DG and it has certainly done that. Excellent!
-2013 Conference Attendee

How often do you sit at a conference for days and wish it hadn't ended. Great sessions today at #MDMDG
-2013 Conference Attendee

At #MDMDG listening to @azornes perform his annual rip through the top 15 #MDM vendor solutions. Fun (for data geeks) and
-2013 Conference Attendee

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Wednesday, July 9, 2014

9:00 a.m. - 10:00 a.m.


Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE

The impact of poor or non-existent Master Data Governance (MDG) is profound. Clearly, the “solid but boring” aspect of master data management (MDM) remains a key challenge for most enterprises. While MDM purports to span the entire master data lifecycle, new dimensions such as Big Data, mobile, social, cloud and real-time are exerting tidal forces on the very notion of MDM. Master Data Governance is increasingly acknowledged as co-dependent and synergistic with such programs and is required to unify these worlds to overcome both organizational and technical issues as well as market dogma.

Through 2014-15, mega vendors such as IBM, Informatica, Oracle, SAP and SAS intend to deliver such MDG capabilities with resultant partner flux. Yet their vendor-centric offerings thwart the notion of heterogeneous data and process integration, and often lack pro-active capabilities and end-to-end data lifecycle management. Concurrently, best-of-breed and niche vendors look to exploit this vacuum (cross-mega vendor governance) yet are stymied by lack of resources and market traction.

Mismatches in reference data (also called “enterprise dimensions”) affect the integrity of business intelligence reports and are also a common source of application integration failure. Due to the strategic nature of and difficulty to build/maintain custom reference data management (RDM) capabilities, savvy IT organizations and Finance departments are increasingly opting to buy and not build RDM solutions.

This keynote will focus on analyzing related key market trends concerning MDM, RDM and MDG as well as upcoming new dimensions facing organizations during 2014-15. Based on research conducted with over 3,300 MDM programs during the past 18 months, this plenary keynote will review strategic planning assumptions such as:

  • Determining what your organization should focus on in 2014-15 to kickstart Master Data Governance
  • Planning to leverage Big Data and RDM as part of an enterprise MDM program
  • Understanding where MDM, RDM and Master Data Governance are headed in the next 3-5 years

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