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I attended wanting to get a jump up to get started doing MDM & DG and it has certainly done that. Excellent!
-2013 Conference Attendee

How often do you sit at a conference for days and wish it hadn't ended. Great sessions today at #MDMDG
-2013 Conference Attendee

At #MDMDG listening to @azornes perform his annual rip through the top 15 #MDM vendor solutions. Fun (for data geeks) and
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-2013 Conference Attendee

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Wednesday, July 9, 2014

1:30 p.m. - 2:15 p.m.
Track: MASTER DATA MANAGEMENT (CDI/PIM/RDM) View Track

CASE STUDY: APPLYING MDM AND DATA GOVERNANCE TO EMPOWER THE BUSINESS

Sue Kirk, Senior Partner, MDM Practice Lead, STREAM INTEGRATION
Glenn Riedel, Senior Manager Commercial Technology; Enterprise Architect, ASTELLAS PHARMA US

Astellas Pharma US, Inc., is a U.S. affiliate of Tokyo-based Astellas Pharma Inc. Located in Northbrook, Illinois, the company serves as the headquarters for the Americas and employs nearly 3,000 people. Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products.

Astellas Pharma U.S. recently completed the initial phase of establishing a single customer master data management solution. In this session, learn how Astellas is leveraging MDM and Data Governance best practices to;

  • Establish a trusted customer master
  • Empower the business to better manage the data through greater data transparency to research and resolve potential customer data issues
  • Enhance campaign management, consumer analytics and sales reporting and compensation programs

 

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