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I attended wanting to get a jump up to get started doing MDM & DG and it has certainly done that. Excellent!
-2013 Conference Attendee

How often do you sit at a conference for days and wish it hadn't ended. Great sessions today at #MDMDG
-2013 Conference Attendee

At #MDMDG listening to @azornes perform his annual rip through the top 15 #MDM vendor solutions. Fun (for data geeks) and
informative!
-2013 Conference Attendee

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Wednesday, July 9, 2014

2:45 p.m. - 3:15 p.m.
Track: MASTER DATA MANAGEMENT (CDI/PIM/RDM) View Track

BEST PRACTICES: MDM AT THE HEART OF CONTENT ACCURACY AND RELEVANCE

Andre Boisvert, Chief Architect, YELLOW PAGES CANADA

Yellow Pages Group Canada is a leading media and advertising company that connects local Canadian businesses to its consumers. In today’s digital age, consumers can find out about businesses in a multitude of context and channels (print, web, mobile, etc.). Moreover, consumers expect to find accurate, relevant, rich and up-to-date information. Digital properties that do not meet these expectations will simply be abandoned by consumers. In this presentation, you will learn how Yellow Pages Group addressed this strategic challenge of its overall digital transformation, including:

  • Defining an elaborate Relevance Strategy
  • Implementing Data Governance, a robust / high-volume MDM platform and the associated processes
  • Planning for the future based on lessons learned

 

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