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Monday, October 21, 2013

8:10 a.m. - 9:00 a.m.


Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE

Governance that spans both data and process is increasingly a key requirement championed by IT executive management. While MDM purports to span the entire master data lifecycle, new dimensions such as Big Data, Mobile, Social, Cloud and Real-Time are exerting tidal forces on the very notion of MDM. Moreover, Data Governance is increasingly acknowleged as co-dependent and synergistic with such programs. Clearly, Master Data Governance (MDG) will be required to unify these worlds to overcome both organizational and technical issues and dogma.

Through 2013-14, mega vendors such as IBM, Informatica, Oracle, SAP and SAS intend to deliver such MDG capabilities with resultant partner flux. Yet their vendor-centric offerings thwart the notion of heterogeneous data and process integration, and often lack pro-active capabilities and end-to-end data lifecycle management. Concurrently, best-of-breed and niche vendors look to exploit this vacuum (cross-mega vendor governance), yet are stymied by lack of resources and market traction.

For many software vendors and Global 5000 enterprises, Reference Data Management (RDM) is a relatively new offspring of MDM functionality. Increasingly, many large enterprises have begun to make RDM their initial proof-of-concept for MDM evaluations. As a consequence, MDM vendors are rushing to market RDM solutions to apply an MDM approach for centralized governance, stewardship and control. Clearly, managing “simple” reference data will prove to be a key sales entry point for large enterprises and their MDM vendors.

This keynote will focus on analyzing related key market trends concerning MDM, RDM and MDG as well as upcoming new dimensions facing organizations during 2013-14 such as Big Data, Social, Mobile, Cloud and Real-Time. Based on research conducted with over 2,500 MDM programs during the past 18 months, this keynote will review strategic planning assumptions such as:

  • Determining what your organization should focus on in 2013-14 to kickstart Master Data Governance
  • Planning to leverage Big Data and RDM as part of an enterprise MDM program
  • Understanding where MDM, RDM and Master Data Governance are headed in the next 3-5 years

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